E-Sports Foundation

The E-Sports Foundation is a 501(c)(3) non-profit community outreach organization dedicated to reaching underprivileged children through competitive video gaming.  The goal of my work was to create a brand identity, design a logo, and put together cohesive, informative collateral with clear copy for distribution to potential investors and volunteers.  What lay at the heart of this project was to marry the values of the foundation with dynamic graphical representation that would also appeal to children.  In keeping with the video gaming theme, I designed a T-Rex logo that mimicked an E-Sporting team badge.